Privacy, Data Breach & Data Security

Privacy, Cybersecurity, Data Breach Response and Digital Media Data Protection Counsel

Media, entertainment, broadcast, digital content, advertising, platform, blogger, internet startups, and other technology-driven entities collect, use, store, share, license, and monetize data in increasingly complex ways. Butzel helps clients address privacy, data security, cybersecurity, and data breach issues that arise across websites, apps, streaming services, social media campaigns, audience analytics, subscriptions, digital commerce, advertising technology, sponsored content, creator partnerships, vendor relationships, and emerging artificial intelligence (AI) tools. Our attorneys advise clients on the practical impact of evolving federal, state, and international privacy and data security requirements, including consumer privacy laws, children’s and minors’ privacy, biometric and sensitive data, cross-border data transfers, online tracking, data retention, vendor management, and incident response planning.

We work with clients to build privacy and security practices that support compliance and business objectives. Our expertise includes preparing and updating privacy policies, terms of use, internal data governance policies, consent and disclosure language, data processing and vendor agreements, breach response plans, and compliance protocols for the collection, use, sharing, retention, and protection of personal information. We also help clients evaluate privacy and security risk in connection with new digital products, audience engagement strategies, content platforms, AI-enabled tools, marketing technology, and data-driven business models.

When a cyber incident, unauthorized access issue, ransomware event, vendor breach, or suspected data loss occurs, our experienced attorneys help clients respond quickly and strategically. We assist with breach assessment, legal notification obligations, regulatory communications, coordination with forensic and technical advisors, third-party and vendor issues, communications strategy, and post-incident remediation. For media and digital content clients operating in a fast-moving public environment, we understand the importance of protecting sensitive information while also managing legal exposure, business continuity, audience trust, and reputation.

News

Led investigation of unauthorized Automated Clearing House (ACH) transactions for client and successfully negotiated a resolution between the Originating Depository Financial Institution (ODFI) and the Originator

Provided legal evaluation of data breach notification responsibilities in response to a technical network misconfiguration of access and permission rights to Protected Health Information (PHI)

Outside general counsel to two Northern Virginia high technology companies

Provided data breach assessment services and analysis of data loss and legal risk exposure for a national firm that served as a custodian for Personally Identifiable Information (PII) after a break in of their client’s facilities