Butzel Long attorney Claudia Rast quoted in Crain's Detroit Business article on new EU data privacy rules
Deadline looms for broad new EU data privacy rules
Is your business ready?
By Doug Henze
Gathering valuable customer data to build marketing profiles has become second nature for U.S. companies in the digital age.
But a culture clash with European regulators — who have been ramping up privacy protections for their citizens — is coming in May. And for U.S. firms not properly handling the data they consider their sales lifeblood, it could get expensive.